Category Archives: beingfirst

Getting comfortable first

I led a very interesting call today of our country social deployment and adoption leads. On today’s we discussed “What has worked well” from an adoption perspective across each of our key countries. During the conversation we touched on a theme around the need for users of the system to first and foremost feel comfortable as they each begin using the platform.

We heard from a couple of leads how often there is a fear (or concern) from users of making a post (often a first post) to the platform when users are not sure who will be reading what they post, how many people they could be posting to, who might read their post (leadership ?) etc. etc.  Interestingly in some cases users are more likely to make a post in a group if they know it is either a Closed group or By Approval meaning –i.e. in either case they will be posting to a closed and not an open group.

For me this comes back to inherent cultural traits, probably stemming in part from ingrained email related behaviours, where people need to know who will read and consume what they post v the uncertainty around the transparency that social introduces where the user may not even know who may read and respond.  With the closed scenario they forgo the great potential benefits that serendipitous discovery by others can lead to with posting to a social platform but it’s a start, and that’s the important point.

Really interestingly we also have a few cases where groups themselves have started life as private closed groups and as the user base has become accustomed to the platform, comfortable with how it works, realised the benefits … so the community leaders have opened them up for others to join in leading to wider benefits realisation.

So my learning here is to do whatever it takes for groups and the users who make them up to get comfortable first.

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All it takes is one dude to get the party started..then before long it becomes unstoppable !

Loving this clip as shared by John Stepper of the dude at a festival getting up and dancing on his own. After not long others join him and form a group then before you know it everyone piles in but notice others need to watch and get comfortable with the situation for themselves before they too are brave enough to join in…

For me this sums up really well how just one person, who is not afraid of what others think, is prepared to get up and act in a new way. It is then amazing to see how his actions bring about a chain reaction change in others.  Key thing for me is that he is taking what others will likely see as a risk only for it to cause others to follow suite and change their behaviours.

John says “That’s exactly the kind of movement I’m hoping for”. I couldn’t agree more in terms of my current focus and the challenge getting our people to embrace with social within the enterprise. We have some great pockets of those types of people  – who have got up and “danced.”  I may use that clip going forwards to help explain to other what I mean when I say not being afraid to work / act out load. Thanks John !