I am a real believer in the old saying that a problem shared is a problem halved. In the world of ESNs and Social collaboration I have come to realise that it could not be a truer saying.
How many of us on our journeys to stand up, rollout, foster uptake and drive adoption of our respective ESN platforms have found ourselves wondering “there must be others out there who are dealing with or who have dealt with this exact same issue …… I wish I could connect with them and talk through how they approached things..”? For me as the lead for ESN in a very large professional services firm this has been a continually reoccurring though along my journey.
Let’s wind the clock back and give an example. In my case it was soon after we had got our pilot platform technically stood up in 2012. We were engaging with the very first pilot users. We were trying to plan ahead and anticipate how we would approach our major pilot groups and launching. They were globally all dispersed and we thought let’s just switch it on. Our minds were racing with anticipation: What would be a normal rate of adoption, what had we overlooked and might cause us to fail and was our approach right? Had we got our Governance model right?? After all we were effectively handing a chunk of the organisation a megaphone with our social platform and this presented some big concerns !!!
At the time I thought we could do not do any more preparation. But then through meeting someone who did a very similar role to mine at another large organisation during a coffee break at a social business conference my eyes were opened. Importantly he had run an pilot ESN, just like we were about to do and who was further ahead with the adoption journey. At that point I realised that the power of conversations with those who were treading the same path in other organisations was what would prepare me the best. For me those 40 mins spent talking with my new acquaintance, listening to his advice was probably the most insightful and valuable time I spent in the whole journey of discovery up to going live. I took what I had heard to heart and some of those really valuable insights helped us to reshape our approach to phasing pilot adoption rather than just going live with a bang and gave us arguably a stronger start. It proved clearly to me how successfully implementing social is really all about people learning from others, sharing knowledge including learning from their mistakes, what they would have done differently and what they would def. recommend you avoid.
Fast forwards to today and when I look back at what we have I done I ask myself what has really worked Well over the past few years I have made time when I could to catch up with my counterparts running ESN in other large organisations plus made time to seek out and meet new ones and to build my network (both those who are further ahead and those in the early stages of planning). For me all the regular social conferences are good for meeting like people but there is never enough time for user-led networking. I believe we all go to such events not to hear the next vendor led ‘everything was amazing’ case study but more because we ultimately want to interact and hear each other’s stories of both triumph and disaster. However we all still find ourselves going along as usually this is our priority route to meeting up.
So on to the #ESNanon Event. Well as my fellow organisers @tallpaul75 and @miss_england_19 note, this event is about creating a space where we can come together with far less structure, no vendor agendas and to get deep into conversation around the real major topics and challenges that we face.
So, if that sounds good…and come on, its only £10 !…sign up at our Eventbrite page now and we’ll see you for a really good chat on 21 March!
And as for me I’m interested in 2 things right now – firstly to get into what really makes for successful ESN Community Management that sticks and how others have built successful networks of Ambassadors for their ESN platforms.
21 March can’t come soon enough !